What is Well-Tempered?

In 1998, I was casting around for my first domain name. I’d been a freelance web designer for about a year, but I didn’t have my own website. I wanted something that resonated for me and was generic enough to work with my business, however it evolved. I spent a bit of time trying to come up with something I liked. Even then, all the good names were taken.*

The word “well-tempered” is practically synonymous with a collection of music written by Johann Sebastian Bach in 1722, The Well-Tempered Clavier. Even though it’s got a very technical and geeky musical meaning, which has to do with the tuning of a keyboard, I liked it because it sounds like it means “good-natured” or “even-keeled”. Those are personality qualities to which I aspire.

*I did not bother to register jeanmacdonald.com. Back then, it was $50 to register a domain name. Besides, I couldn’t imagine why I would want it. Years later, when I thought I should register it, it had already been taken by Jean MacDonald Beautyworks in Toronto. At least no one would get me confused with that Jean. And hey, it’s her name too, so it’s not like I could begrudge her.

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