Mattel gets lambasted for "Barbie: I Can Be An Engineer." The internet, rightfully, goes nuts. I get interviewed for a story on Mashable. My big advice to Barbie: get a Mac.

Marketing
Marketing

Podcasts
Podcasts

The State of Podcasting

Marco wrote this. Then Lex wrote this. And Dave did an intervention.

There has been a lot of talk on the current state of podcasting as a medium. New York Magazine might have kicked it off with What's Behind The Great Podcasting Renaissance?. Marco rightfully points out that a renaissance is in the eye of the beholder. Those of us who have been listening to, following, creating, and sponsoring podcasts for a long time know that podcasting has made slow, steady progress over the past decade.

This renaissance in media attention to podcasting has given me some food for thought, but I need more time to write it up properly. Look for "Podcasting: Sponsorships, Advertising, Medium, and Community" in the next issue of Well-Tempered. (Title subject to change, of course.)

Reading
Reading

NaNoReadMo: Week 2

In support of National Novel Writing Month (NaNoWriMo), I decided to challenge myself to read novels for 50 hours during the month of November.

Current status: 31 hours of reading, 10 days to go.

Books:

Top Secret Twenty-One by Janet Evanovich. I make no secret of my love for the detective novel genre. I can still remember the day during the summer of '95, in a used book store in Eugene, Oregon, when I came across One For The Money featuring Stephanie Plum, the half-Jewish, half-Polish bail bond bounty hunter in Trenton, New Jersey. Maybe it was the fact that I lived in New Jersey for 5 years, not far from Trenton, but I found it hysterical. I loved those books so much that I continued to follow them until now. The downside of genre fiction is that many writers, having achieved success, use their formula as a crutch, and never produce anything nearly as entertaining or good as their first attempts. Once I've read a few pages, I know what's going to happen to Stephanie Plum. Having read 21 novels, I am resolved not to read anything else by his author, no matter how much nostalgia tempts me.

Divergent by Veronica Roth. At App Camp For Girls, we survey the incoming campers to get a sense of their tech experience, but we also ask them about their favorite books, movies, and TV shows. By far, the book most often mention by the 2014 campers was Divergent. I had heard that it was pretty good. I had heard it was in the same vein as The Hunger Games. Both things are true. I'm not sure if I will read the rest of the trilogy, but I admire the dystopia imagined by Roth, where teenagers have to choose a faction (Dauntless, Erudite, Candor, Amity and Abnegation) that determines their entire future.